Social platforms such as Facebook and TikTok are a collection of hyper-personal spaces, where people can explore their passions and live their lives. As people seek out ways to break the status quo, they’ll look to peers and role models on social sites who are already living the way they want to.
The social culture has impacted the type of conversations we’re comfortable having online. This vulnerability, openness, and sense of community helps viewers feel less alone in their day-to-day struggle. Since adding social platforms to our media mix, we have seen our viewership increase to well over 3.7 million users, and a 26.7% increase in leads and conversions.
Creative Direction – Jack Swearengin
Writers – Sarah Zahari, Elizabeth Martin
Video Production – Sarah Zahari, Jason Kerschner, David Chaffin
Radford University
