Relevant, powerful creative that resonates with the audience.
Every idea should be judged on what I call the three R’s. First, is it relevant? Second, will it resonate with your audience and third, does it have a reward? A great idea will answer yes to all three.
If it doesn’t, then it’s not considered a great idea.
Brand Social Video – YouTube, Spotify, Hulu – University of Texas at ArlingtonBrand Social Video – YouTube, Spotify, Hulu – Arkansas State University
Business to Consumer – New Product Launch – LG Countertops
Business to Consumer. – Integrated Campaign – Kinze Manufacturing
Business to Consumer – U.S. Brand Introduction Campaign – Hilti Tool
Business to Business New Product Launch – 3M Healthcare Rapid Test
Business to Business New Product Launch – 3M Flu Detection
Business to Consumer Integrated Brand Campaign – The MaidsBrand Social Video – YouTube, TikTok, Facebook – Northwest Missouri State University
Lead Generation Websites and Landing Pages – Carleton University
Lead Generation Websites and Landing Pages – University of Texas at Arlington
Business to Business New Service Introduction – FedEx Freight
Business to Business Brand Awareness Campaign – Hach Water Systems
Business to Consumer Integrated Brand Campaign – Anthem College
