Business to Business Marketing Sales Collateral – Academic Partnerships (AP)
AP’s university-centric partnership model, which is based on a set of industry-proven best practices and a close collaboration with appropriate institutional stakeholders, helps universities launch, manage and accelerate the growth of their online programs, through a comprehensive services solution known as the AP HigherEdge.
These services include:
■ Competitive market and program analysis to effectively position our university partners online programs in the marketplace
■ Vertically integrated marketing across traditional, digital and field-based channels
■ Student enrollment, retention and ongoing student support
■ Academic support including program planning, instructional design, assistance in course conversion, quality reviews and faculty professional development
■ Operational support to assist with the adaptation of existing systems, processes and technology for enrollment growth to ensure a positive student experience
Creative Director – Jack Swearengin
Art Direction – Jack Swearengin
Writer – Linda Smith