Project info

Business to Business Marketing Sales Collateral – Academic Partnerships (AP)

AP’s university-centric partnership model, which is based on a set of industry-proven best practices and a close collaboration with appropriate institutional stakeholders, helps universities launch, manage and accelerate the growth of their online programs, through a comprehensive services solution known as the AP HigherEdge.

These services include:

■ Competitive market and program analysis to effectively position our university partners online programs in the marketplace

■ Vertically integrated marketing across traditional, digital and field-based channels

■ Student enrollment, retention and ongoing student support

■ Academic support including program planning, instructional design, assistance in course conversion, quality reviews and faculty professional development

■ Operational support to assist with the adaptation of existing systems, processes and technology for enrollment growth to ensure a positive student experience

Creative Director – Jack Swearengin

Art  Direction – Jack Swearengin

Writer – Linda Smith