The power of Relevant Ingenuity

It’s not about you!

Today’s marketers must meet prospects on their “online” turf and engage them with relevant content. The higher the relevance, the higher the value your content has as currency to pay for their attention. Marketers must understand why the imperative for buyer knowledge presents a huge opportunity for increasing both lead quality and quantity with the […]

  • jswearengin,
  • January 24, 2013