Digital technology has changed everything. The digitization of the consumer experience has changed the way we shop, communicate, travel, and more. Education is no exception, online education has become the fastest growing segment of higher education and the most competitive. According to the U.S. Department of Education data, there are currently over 2,500 colleges and universities offering online programs, of which, the top 100 largest institutions have nearly 50 percent of the total student enrollment.
Today’s marketers must meet prospects on their “online” turf and engage them with relevant content. The higher the relevance, the higher the value your content has as currency to pay for their attention. Marketers must understand why the imperative for buyer knowledge presents a huge opportunity for increasing both lead quality and quantity with the […]