Using Social Media to Engage Today’s Online Student
Digital technology has changed everything. The digitization of the consumer experience has changed the way we shop, communicate, travel, and more. Education is no exception, online education has become the fastest growing segment of higher education and the most competitive. According to the U.S. Department of Education data, there are currently over 2,500 colleges and universities offering online programs, of which, the top 100 largest institutions have nearly 50 percent of the total student enrollment.
The Future of Higher Education Is Now Driven by The Learner
Universities, State and Community Colleges around the U.S. have historically always been behind the technology curve when it comes to online access to applications, enrollment forms, acceptance information and even the development and implementation of 100% online or even hybrid course options to help drive student success.
It’s not about you!
Today’s marketers must meet prospects on their “online” turf and engage them with relevant content. The higher the relevance, the higher the value your content has as currency to pay for their attention. Marketers must understand why the imperative for buyer knowledge presents a huge opportunity for increasing both lead quality and quantity with the […]
Where ideas come from . . .
I am never surprised by the power of a great idea. Simple, powerful ideas are the foundation of our business. And I get asked all of the time, where do your great ideas come from? The answer is simple. They come from everywhere. They come from everyday life, kids playing in the yard, moms doing […]