It’s not about you!
Today’s marketers must meet prospects on their “online” turf and engage them with relevant content. The higher the relevance, the higher the value your content has as currency to pay for their attention. Marketers must understand why the imperative for buyer knowledge presents a huge opportunity for increasing both lead quality and quantity with the […]
Where ideas come from . . .
I am never surprised by the power of a great idea. Simple, powerful ideas are the foundation of our business. And I get asked all of the time, where do your great ideas come from? The answer is simple. They come from everywhere. They come from everyday life, kids playing in the yard, moms doing […]