The power of Relevant Ingenuity

Relevant, powerful creative that resonates with the audience.

Every idea should be judged on what I call the three R’s. First, is it relevant? Second, will it resonate with your audience and third, does it have a reward? A great idea will answer yes to all three.

If it doesn’t, then it’s not considered a great idea.

Brand Social Video – YouTube, Spotify, Hulu – University of Texas at Arlington

Brand Social Video – YouTube, Spotify, Hulu – Arkansas State University

Business to Consumer – New Product Launch – LG Countertops

Business to Consumer. – Integrated Campaign – Kinze Manufacturing

Business to Consumer – U.S. Brand Introduction Campaign – Hilti Tool

Business to Business New Product Launch – 3M Healthcare Rapid Test

Business to Business New Product Launch – 3M Flu Detection

Business to Consumer Integrated Brand Campaign – The Maids

Brand Social Video – YouTube, TikTok, Facebook – Northwest Missouri State University

Lead Generation Websites and Landing Pages – Carleton University

Lead Generation Websites and Landing Pages – University of Texas at Arlington

Business to Business New Service Introduction – FedEx Freight

Business to Business Brand Awareness Campaign – Hach Water Systems

Business to Consumer Integrated Brand Campaign – Anthem College